P-Code & Pelliconi Connected Brand Packaging

The Infrastructure Behind the Activation

Within a multi-partner ecosystem, P-Code provided the QR code infrastructure, while Pelliconi delivered the high-quality physical closures integrated with unique identification.

P-Code generated and managed unique codes, redirect logic, and scan analytics. The project demonstrates how connected packaging infrastructure behaves under real-world industrial pressure. Over approximately 120 days, the system managed 217.6 million unique codes and millions of consumer scans. It handled simultaneous on-trade and off-trade campaign logic and dynamic campaign updates without requiring production changes.

 

In this activation, the bottle cap becomes more than a closure. It becomes a digital touchpoint, a campaign trigger, and a traceability-enabled data source.

Challenge

The brand needed to stand out in both on-trade (bars and restaurants) and off-trade (retail) environments. environments, increase sales, and collect more data on their consumers. This required a seamless consumer campaign logic that could simultaneously capture real-time interaction data with a complex backend database architecture capable of processing 217.6 million unique codes and the assigning of rewards.

Goals

Turn the bottle into a marketing and interaction channel.

Drive engagement and repeat purchase

Support numeric distribution and rotation.

Capture real-time interaction data, such as scan frequency, time, device, and geolocation.

Solution

Pelliconi manufactured the distinctive red crown caps embedded with unique, clone-resistant alphanumeric codes linked to P-Code’s dynamic QR codes. Consumers simply scanned the QR code hidden inside the cap of their beverage to register for the Brand’s Loyalty Program and instantly log their points. This seamless bridge between a highly visible physical closure and a digital reward ecosystem drove massive consumer participation at an industrial scale.

Project Timeline (click the image to open)

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Results

The campaign delivered the highest level of consumer engagement ever recorded for an activation of this Brand

3.2 Million

participants in the campaign

+180%

loyalty program growth

+1215%

website visits

  • +193% increase in newsletter subscriptions.
  • Distribution Growth
  • 2.8 million total participations against an initial target of 0.5 million.
  • +180% growth in Loyalty Program users, with over 38,000 new registered users.
  • 3,238,245 cap-based participations.
  • 92,706,200 reward points distributed.
  • Solid commercial results in the on-trade channel, with a +3% numeric distribution growth and a +4% volume growth.
  • +1215% increase in website visits.
  • +193% increase in newsletter subscriptions.

Why P-Code

The real challenge of this activation was not creativity, it was scale. Managing 217.6 million unique codes demonstrated that the P-Code system, in synergy with Pelliconi’s manufacturing excellence, can function as a standard traceability infrastructure rather than just a one-off promotional tool.

Nothing in the campaign required building a new platform, as the system was already designed to operate at this scale.

This case proves that engagement and compliance can share the same infrastructure, turning the packaging into a data bridge between production, distribution, and consumers.

Ready to transform your campaigns? Contact us today to discover how P-Code can deliver results for your brand.