Driving Sales and Loyalty: How Unique & Dynamic QR Codes Grew On Trade Distribution 22% and Bottle Volume 32% in 120 Days
Turning Everyday Packaging into Powerful Marketing Tools
Overview
Our client, a bold and innovative brand within one of the world’s largest beverage groups, has a younger consumer-base seeking lighter, lower-alcohol beverages. Known for its dynamic approach, the brand sought to elevate consumer engagement through fresh, interactive experiences.
How P-Code Helped
With P-Code’s unique QR code technology, the brand transformed consumer interaction by delivering a personalized and engaging campaign. In just 120 days, the project achieved outstanding results. Discover the key milestones and impact of this groundbreaking initiative.
Challenge
The client needed to stand out in competitive On Trade (bars, restaurants) and Off Trade (retail, supermarkets) channels. Their challenge was to leverage the brand’s bottle as a marketing tool to drive consumer engagement, grow numeric distribution (ND), and improve rotation rates.
Goals
Engage consumers through innovative interactions to build lasting loyalty and drive repeat purchases.
Boost sales and visibility across both On-Trade and Off-Trade channels.
Gain real-time access to detailed consumer interaction metrics—such as scan frequency, timing, device usage, and geolocation
Solution
Leveraging P-Code’s advanced technology, the brand launched a digital platform that transformed the customer experience by integrating gamified interactions with its product packaging. Each bottle cap featured a unique QR code, enabling consumers to seamlessly participate in engaging activities and win prizes.
- Daily Gamified Engagement: Two virtual lockers opened daily for participants to unlock within a set time frame.
- Effort-Based Rewards: Participants scanned QR codes, collected points, and raced to unlock prizes by reaching the target first.
- Secure Prize Collection: Winners redeemed prizes via nationwide lockers using a unique PIN for safe and convenient pickup.
Project Timeline (click the image to open)
Results
+22%
On Trade Numeric Distribution Growth
+32%
Off Trade Rotation Bottle Volume Growth
+90%
Total interaction compared to other company brand activations
This activation achieved exceptional results compared to similar brand initiatives in 2024:
- High Engagement Rates: The activation delivered a 45% higher engagement rate than previous company promotional campaigns.
- Outstanding Prize Redemption: An 80% redemption rate significantly outperformed similar group activations, which averaged just 58%.
- Cost Efficiency: These remarkable outcomes were achieved with a lower investment than previous campaigns with bigger brands in the groups portfolio, demonstrating superior cost-effectiveness.
Why P-Code
P-Code’s unique QR code technology turned the product into an interactive gateway, combining gamification with personalized engagement to boost participation, strengthen loyalty, and drive product rotation. With precise data analysis and seamless execution, P-Code delivered a cost-effective and impactful solution for a brand activation that deepened connections between the brand and its consumers.
Ready to transform your campaigns? Contact us today to discover how P-Code can deliver results for your brand.
