P-Code & Pelliconi Connected Brand Packaging

When Bottle Caps Become a Digital Channel: Powered by P-Code & Pelliconi

How P-Code & Pelliconi Helped

Within a multi-partner ecosystem, P-Code provided the QR code infrastructure, while Pelliconi delivered the high-quality physical closures integrated with unique identification.

P-Code generated and managed unique codes, redirect logic, and scan analytics. The project demonstrates how connected packaging infrastructure behaves under real-world industrial pressure. Over approximately 120 days, the system managed 217.6 million unique codes and millions of consumer scans. It handled simultaneous on-trade and off-trade campaign logic and dynamic campaign updates without requiring production changes.

In this activation, the bottle cap becomes more than a closure. It becomes a digital touchpoint, a campaign trigger, and a traceability-enabled data source.

 

Challenge

The Brand needed to stand out in both on-trade (bars and restaurants) and off-trade (retail) environments. The challenge was to collect real interaction data with minimal consumer friction. Processing 217.6 million codes required a complex backend workflow, including uploading large code files into the platform database and assigning reward values and campaign logic to each code batch.

Goals

Turn the bottle into a marketing and interaction channel.

Drive engagement and repeat purchase &
Support numeric distribution and rotation.

Capture real-time interaction data, such as scan frequency, time, device, and geolocation.

Solution

Each Pelliconi cap contained a random six-character alphanumeric code designed to be unique, non-sequential, and resistant to cloning.

This code linked to a dynamic QR structure provided by P-Code. Consumers purchased bottles with distinctive red crown caps or draught beer in participating venues. Users scanned the QR code inside the cap, then logged in or registered to the Brand’s Loyalty Program to collect points. Points were then redeemed for rewards, enabling high participation at scale.

Project Timeline (click the image to open)

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Results

2.8 Million

Total participations

+180%

Growth in Loyalty Program

+1215%

Increase in website visits

The campaign delivered the highest level of consumer engagement ever recorded for an activation of this Brand.

  • 2.8 million total participations against an initial target of 0.5 million.
  • +180% growth in Loyalty Program users, with over 38,000 new registered users.
  • 3,238,245 cap-based participations.
  • 92,706,200 reward points distributed.
  • Solid commercial results in the on-trade channel, with a +3% numeric distribution growth and a +4% volume growth.
  • +1215% increase in website visits.
  • +193% increase in newsletter subscriptions.

Why P-Code

The real challenge of this activation was not creativity, it was scale. Managing 217.6 million unique codes demonstrated that the P-Code system, in synergy with Pelliconi’s manufacturing excellence, can function as a standard traceability infrastructure rather than just a one-off promotional tool.

Nothing in the campaign required building a new platform, as the system was already designed to operate at this scale.

This case proves that engagement and compliance can share the same infrastructure, turning the packaging into a data bridge between production, distribution, and consumers.

Ready to transform your campaigns? Contact us today to discover how P-Code can deliver results for your brand.